25 Apr Implementing Twitter Marketing Automation
Why Growth Hack Twitter?
A little background:
I created a hyper-local marketing Twitter machine. It helped me create the fastest growing Meetup in San Francisco (1,500 members in 5 months!).
1. Ensure many people attend your events
2. Grow your Twitter following
3. Meet thousands of people
4. Generate hundreds of new leads
5. Meet like-minded business professionals
Automating Reach Out
Your journey begins in Audiense, one of the best discovery tools for Twitter. Simply click on Target, then Discover new Twitter users.
Using Audiense’s discovery tool, you want to plug-in the relevant city and bio keyword of your target prospect.
Next, you want to ensure they are active on Twitter. To do this, you set the Time Since Last Tweet to 1 month. To weed out spammers, set the Tweets per Day to 25 or less.
Also, select Person, Only public profiles, and the language English (far right screenshot). These settings will ensure you interact with quality and active prospects.
Getting Over the Hurdle
From here, click on All Criteria. It will give you the option to export all of these members into an XLSX file.
Automating Reach Out
You want to upload the XLSX file into a Google Sheet. Create two new columns titled Link and Twitter. For Twitter, plug-in the regular Twitter URL. Under Link, you want to combine the username and Twitter URL.
Use the formula “=concat” to combine the columns. To easily fill out the entire column, double-click on the bottom left-hand corner of the cell.
On the right-hand side is what the columns look like entirely filled out. Next, you want to copy three of the columns into a new spreadsheet (name, Link, username). They must have these column titles.
The last column is called source. You can put anything here. It’s important to do this; otherwise, you can’t upload the data into Mass Planner.Finally, export the new spreadsheet into a CSV file.
Mass Planner costs $10/month. It will automate your entire Twitter profile. The first step is to connect your Twitter profile, then click on Mention.
Here, you click on Import Members. You want to select the new CSV file you downloaded. From here, you want to fill in a message in Send Mentions To Campaigns. This message will go out to possibly thousands of people.
I try to make the mentions hyper-relevant by including two emotional trigger points – city and job industry. Ensure to use spin syntax to change the message, so it’s not identical for everyone. I suggest five variations.
Click Remove selected members from the list after clicking SEND. This will prevent Twitter users from receiving two of the same mentions. Next, select a Campaign (I’ll show you how to create one in the following slides). Then, click Send to Campaign.
Automating Reach Out
A great strategy is to include well-branded links (I use the software Rebrandly). For example, in the message on the bottom, my link contain the phrase “sfsalesmeetup.”
This looks less spammy than a regular Bitly link. More importantly, I have a retargeting Facebook pixel in it (image on the right). If people don’t commit when they click through (i.e. register for the event, opt-in to the landing page), I can still target them with ads on Facebook. The link tracking and retargeting software on the right is called ClickMeter.
To create a campaign, you first need to create a destination list. So, click Add Destination List. In short, you’re choosing where you want the mentions to be published.
After you click Add Destination List, you’ll see the different walls you can publish on parallel to the number of social profiles you’ve connected. In this case, you want to connect to the Twitter account where you have the desired settings. Check the appropriate profile and wall to publish on.
Here you want to click Add Campaign. Once you add a campaign, it will then show up when you select a campaign to use for mentions.
From here, you want to click When to Publish. Ideally, you don’t want to publish more than thirty similar mentions/day to stay under the radar.
You can also create several fake accounts or use friend/employee accounts to send many hundreds of mentions/day. I like to send the Tweets at specific times that fit well with my audience. Don’t forget to check Publish a Post List item on all selected destinations.
Don’t select Re-Add published posts to the end of the Post List. If you do this, then you’ll be sending the same mentions 2X to people.
Using More Than One Account
If you’re running more than three Twitter accounts, then use proxies, so Twitter doesn’t catch you. I get my proxies here at http://vip.squidproxies.com. Here’s an example of a proxy set-up in Mass Planner.
An excellent strategy is to get each account to like each other’s mentions. This will dramatically increase the click-through rate of each mention since it now has social validation.
Feel free to copy the settings on the right for nurtured accounts. Then, click Sources → next slide.
To ensure the accounts are favoriting mentions from your other accounts, put in the right keywords such as “San Francisco Meetup” or “San Francisco Sales Meetup.”
If you have four or five Twitter accounts, you can send over 50 mentions/day with high social validation. How cool is that? Make sure to schedule content (10- 15 pieces) throughout each day to avoid looking like a spammer 🙂
Go to twitter, find a target’s username and use allmytweets.net to put their tweets into text format and cmd+f for email. Now outsource a list of usernames. BOOM!
Let’s work together! Send me an email: [email protected]
At BAMF Media, we drive ROI for growing companies using cutting-edge marketing and growth hacking tactics.
We’ve worked with companies like TED, Pioneer, Compass, Tenzo Tea, Mindvalley, Deputy, Unicorn Snot, Coldwell Banker, and many more.